The drink vitaminwater leaves out one key ingredient from its name: sugar. 31 - 32 grams of it per bottle to be exact. In 2009 individuals on behalf of the Center for Science in the Public Interest filed a class action in the United States against Coca-Cola over its subsidiary's product vitaminwater. Loaded with sugar, the plaintiffs claimed that the product's name and statements like 'vitamins + water = all you need' and 'this combination of zinc and fortifying vitamins can...keep you healthy as a horse' were misleading consumers by suggesting that they were making a healthy choice.
Coca-Cola sought to have the motion dismissed in 2010. Surprisingly, Coca-Cola argued that no reasonable person would really think that vitaminwater was healthy. This is a renowned defence known as puffery, dating back to the famed Carlill v Carbolic Smoke Ball Company case of the 1800s. Sometimes companies make statements relating to their products that are so ridiculous and outlandish that no one would actually believe them, bypassing accusations of the statements being misleading. CocaCola claimed that the name 'vitaminwater' would not mislead consumers and that if there was any doubt, once anyone actually tasted it, it would become obvious that the drink was packed with sugar.
That didn't work. The case is going to trial, and Coca-Cola will have to come up with a niftier argument than "oh come on, everyone knows our drinks have more sugar than a cane plantation". We reckon they'll lose, and they'd lose here too if anyone could be bothered having a go.
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